There are gender wars, and then there are casualties. It wasn’t until 2011 that the behemoth toymaker LEGO acknowledged girls’ desire to build with bricks, even though the company had long before made a seemingly effortless pivot to co-branding, video games, and major motion pictures. So it’s little wonder that girls face all-too-real obstacles when […]
Read moreMonth: November 2005
Bringing 3D images to life through animation. Problem You can’t adequately show a 3D object or scene on your web site. Solution Allow the visitor to rotate, spin, or navigate a 3D world on screen, using one of two techiniques: Pre-render. You can make a pre-recorded animation in the form of movie clip; use an
Zooming in
November 1st, 2005 by IDEA
Enlarging images to provide visitors with more detail. Problem A computer monitor has low resolution, which can make detail difficult to see. Solution Allow visitors to zoom into an image using one of the following methods: An enlarge button. An easy method is to put a small “Enlarge” button next to an image. In current
Capturing interest with personal comments. Problem You need to lend a sense of context and mood to your web site. Solution Add a short audio clip that incorporates a personal recount or reflection. Include volume control, play/pause, and restart options. Discussion Personal comments are invariably more interesting and engaging that factual monologues. A simple phrase
Insight & context
November 1st, 2005 by IDEA
Developing a narrative to engage visitors. Problem Your web site isn’t enticing and engaging to visitors. Solution Maintain a sense of realism and narrative to your website. Discussion Adding multimedia, such as commentary from a noted expert, can engender realism. Narrative can be maintained by removing extra information from the core presentation, and allowing visitors