There are gender wars, and then there are casualties. It wasn’t until 2011 that the behemoth toymaker LEGO acknowledged girls’ desire to build with bricks, even though the company had long before made a seemingly effortless pivot to co-branding, video games, and major motion pictures. So it’s little wonder that girls face all-too-real obstacles when […]
Read moreMonth: March 2011
Today, Nancy Proctor, the head of mobile strategy and initiatives for the Smithsonian Institution, gave an online talk about Smithsonian’s mobile strategy.
Here are key points and comments Nancy shared about developing mobile products… (more…)
The following were the twenty most visited art exhibitions of 2010: (more…)
What’s the difference between a science museum and a science center? To insiders, the difference is the extent a museum is based on a collection of objects vs. experiences they create for visitors.
To the public, it’s largely immaterial. (more…)
Social media can feel like you are talking to the world, but in reality there’s a lot of self-selection going on. So know your audience.
Before the Internet, the gatekeepers of public information (journalists, editors and producers) considered the needs of audiences for you. These gatekeepers would filter a fire-hose of information in press releases and technical publications to deliver a digested slivers of information via television news, tv, print, and trade press. Other kinds of technical information was discussed at conferences, at meetings, in journals or in private. (See my post about “Fall of the gatekeepers“) (more…)
National security is a useful angle for presenting science, art and culture issues to disengaged or skeptical audiences.
Like any hook, such as sports or popular culture, military and national security themes broaden an audience for outreach. There are over 3.6M military personnel in the U.S., 1.9M spouses & kids of active duty members, and over 22M veterans, who also have families. (Stats on personnel & families, and veterans.)
There are several initiatives which are bridging the military world with the sciences and culture…
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Games on mobile devices are a new way to engage museum visitors. Two companies gave presentations at yesterday’s Museums & Mobile 2011 online conference.
One popular type of game is a miniature scavenger hunt, called “location-gaming.” The premise is that players go places (e.g., a restaurant or park), do fast, simple tasks (like typing something into their phone, or uploading a photo of something), and win a reward (the reward can virtual “points,” or something tangible, like a free postcard or sandwich). Other types of games are more thematic, such as creating playing-card “battles” between characters that appear in art. (more…)
Museums are going mobile, and many companies are eager to help. At yesterday’s Museums & Mobile 2011 online conference, several vendors promoted their wares. This is a summary of products, approaches, and some alternatives… (more…)
Walking over rough sandstone blocks, between adobe houses, our $20/person tour wove through the streets and alleys of a small village atop a mesa in the Acoma Pueblo, in New Mexico.
The tour culminated in the local church (at right), the San Esteban del Rey Mission, which is a source of great pride, and also a symbol of Catholic persecution of traditional peoples. The earthen walls are many feet thick, and the roof is supported by centuries-old logs. (more…)
On Twitter, almost no one hears you. Or at least that’s the case for 99.95% of Twitter users whose Tweets evaporate into the aether, scrolling off the feed, leaving scarcely a trace.
According to statistics released last week by Twitter, users now send a billion Tweets a week (up nearly 3x from 350M a year ago). But most of those Tweets get little attention, reports a new study, to be presented next week at a web conference in India. The study found that attention is highly concentrated among a very narrow slice of Twitter users. Read on for more about the findings…
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The term “strategic communications” has become popular over the last two decades. It means infusing communications efforts with an agenda and a master plan. Typically, that master plan involves promoting the brand of an organization, urging people to do specific actions, or advocating particular legislation.
It can refer to both a process, and to a specific job title.