There are gender wars, and then there are casualties. It wasn’t until 2011 that the behemoth toymaker LEGO acknowledged girls’ desire to build with bricks, even though the company had long before made a seemingly effortless pivot to co-branding, video games, and major motion pictures. So it’s little wonder that girls face all-too-real obstacles when […]
Read moreAuthor: IDEA
Blogging is an increasingly important way for the public to learn about science and culture. Bloggers fill in the information gaps, as traditional publishers slash jobs for science and arts journalists. More important, for good or bad, bloggers remove the gatekeepers (editors, press officers) which previously stood between experts and the public.
Museums increasingly realize that if they want government funding and support, they need to make a case for it, and get their voice heard. So today and tomorrow is ‘Museums Advocacy Day.’ Flocks of staff, volunteers, trustees, students, even museum enthusiasts are rallying to make a strong case to legislators for governmental support, both online and on Capitol Hill. (more…)
Blog networks are collaborative blogs. They give readers an interesting destination, like a newsmagazine, with more content than blogs with just one or a few authors can usually offer. For bloggers, joining a blog network provides more visibility and respect, and allows busy bloggers who can only blog occasionally to build an audience. There are blog networks in most fields. Here’s a snapshot of (most of) the major blog networks in science and culture:
Bad presentations abound, but it’s particularly egregious when presenting to public audiences. Text-heavy slides? Score! Confusing graphics? Score! Too many slides? Score! Have fun at your next presentation with Bad Presentation Bingo, a game developed by Monica Metzler, president of the Illinois Science Council. Check out the game… (more…)
Blog networks provide readers an interesting place to read a variety of interesting articles, or other media. They can be win-win for everyone. Technically, they are relatively easy to make with the current generation of blog authoring software. It’s the human side that takes time and work. Here’s an example of how not to go about recruiting contributors for a blog network.
America’s teachers are paying $480 million dollars out of their pockets to feed our kids. Earlier this week, Share Our Strength, a nonprofit working to end childhood hunger in America, reported that “61% of teachers who see children coming to school hungry because they are not eating at home purchase food for their classrooms, at an average of $25 a month.”
Patrons at 150 local libraries have a new option to borrow eBooks on their computers or iPad. Yesterday, Internet Archive launched a cooperative of libraries who are pooling resources to make eBooks available to their patrons. Patrons can now borrow any of 9,313 eBooks which have been purchased or scanned by any of the participating libraries. (more…)
On the screens of millions of iPad and other mobile devices, moons and stars, elements and molecules swirl beneath our fingertips. Developer Mike Howard says he wants to “make you feel like you are actually there in orbit.” Theodore Gray wants you to look at the periodic table and be transported to the world of Harry Potter, feeling as “if you checked out a magical version of The Elements from the Hogwarts library.”
Apps represent a shift in how students and the public learn about science. Currently, the best science apps are not being created by museums, traditional publishers, or curriculum developers — They are being created by enthusiastic solo developers, research centers, and new software companies with a penchant for science and public education. We’ll look at what motivated these app creators, what it took to make the apps, and how successful they have been. (more…)
Online video gained momentum in 2010, says a recent report from comScore. Compare 2009 and 2010:
More people are using fast smartphones, and expect to get their information on their phones. In the last quarter of 2010, approx 95 million smartphones shipped worldwide. Are you ready to reach these people? Following are some graphs relevant to how the public gets information:
