There are gender wars, and then there are casualties. It wasn’t until 2011 that the behemoth toymaker LEGO acknowledged girls’ desire to build with bricks, even though the company had long before made a seemingly effortless pivot to co-branding, video games, and major motion pictures. So it’s little wonder that girls face all-too-real obstacles when […]
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Local search engine
January 1st, 2006 by IDEA
Adding a local search engine helps visitors quickly locate the information they need. Problem Visitors need to find content among the sea of pages on your web site. Solution Add a search engine to your site. Add “Find:” to the bottom of every page, along with a search box. Also add a search link to
Next and previous
January 1st, 2006 by IDEA
Linking as a navigational aid. Problem You need to let visitors move to neighboring pages. Solution In addition to the other navigational tools on the page, add previous and next links. Discussion For ease of navigation, add a small arrow, or a bracket, such as “>” or “».” These links should be obvious, and placed
Focusing on opportunities for interactivity. Problem You need to overcome the constraints of a web browser. Solution Expect to compromise and innovate. Discussion Browsers have limited screen space, limited navigational conventions, low resolution, and limited bandwidth. Content producers must massage the site’s content, appearance, pedagogy, and organization. Rather than be concerned with the shortcomings of
Repurposing material for a new medium. Problem You need to adapt a real experience into a virtual experience. Solution Rather than adapt the experience as a whole, instead plan on repurposing much of the material into a different structure. Discussion During the formative years of the Internet, print, radio, and television were quick to adapt
Choosing content
January 1st, 2006 by IDEA
Encouraging epiphanies through interactive web content. Problem You need to choose what to put online. Solution Focus on topics that are hard to explain using words alone, but that come to life with interactivity and multimedia. Discussion Designing effective content is as much a matter of what you don’t say, as what you do say.
Integrating search concepts into web design enables visitors to find relevant information. Problem Visitors must wade through extraneous information to find relevant content, or your web site is not picked up by search engines. Solution In addition to making the content of your web site available through remote and local search engines, integrate central search
Author: Elisa Warner Delineating areas of responsibility for board members can help avoid leadership conflicts. Problem Leadership conflicts arise between an association’s staff and the organization’s board of directors. Solution Ensure that the organization’s board members clearly understand the roles and responsibilities associated with their position. Discussion While new board members accept their positions with
Author: Elisa Warner Permitting respectful disagreement heads off larger conflicts. Problem An open exchange of ideas is crucial to organizational growth and development. However, disagreements between individuals can lead to interpersonal conflicts that can create an unpleasant environment and reduce an organization’s effectiveness. Solution Create a team culture that embraces differences and gives members permission
Author: Elisa Warner Implementing a strategic plan gives an organization focus and flexibility. Problem Without a strategic plan, a non-profit organization can drift from its mission and underserve its stakeholders. Solution Design and implement a strategic plan. Discussion Strategic planning presents an opportunity for an organization to examine its mission and set goals for the