There are gender wars, and then there are casualties. It wasn’t until 2011 that the behemoth toymaker LEGO acknowledged girls’ desire to build with bricks, even though the company had long before made a seemingly effortless pivot to co-branding, video games, and major motion pictures. So it’s little wonder that girls face all-too-real obstacles when […]
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It is getting easier and cheaper for cultural and scientific organizations make mobile, handheld tours. According to Nielsen, 40% of Americans with mobile phones are carrying smartphones; of those 40% run Android, and 28% have an Apple iPhone. This is a huge market, and by 2012, approximately half your audience could use your app from the smartphone in their pocket. Or, you can loan iPod Touches to visitors on site.
Keeping it simple
Apps just need to be good enough. No need to get too fancy or reinvent the wheel. While custom apps run from $25-100k, many vendors will create an app for you for less than $25k, and some for well under $5k. 
This is a summary of the vendors offering apps for less than $25k at yesterday’s 3rd Museums & Mobile online conference. (more…)
Capturing interest with personal comments. Problem You need to lend a sense of context and mood to your web site. Solution Add a short audio clip that incorporates a personal recount or reflection. Include volume control, play/pause, and restart options. Discussion Personal comments are invariably more interesting and engaging that factual monologues. A simple phrase