There are gender wars, and then there are casualties. It wasn’t until 2011 that the behemoth toymaker LEGO acknowledged girls’ desire to build with bricks, even though the company had long before made a seemingly effortless pivot to co-branding, video games, and major motion pictures. So it’s little wonder that girls face all-too-real obstacles when […]
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Advertising is a classic, well-proven way to earn money for a publication, blog or site. “It’s the cost of not having direct, paid reader support,” says John Rennie, an experienced science writer, editor and lecturer, and former editor in chief of Scientific American.
Readers are acclimated to ads, but you have to use good taste. “Many readers may blame you for misleading claims or ugliness in ads, and they may think the ads undermine your editorial integrity,” says Rennie. In a few fields, readers enjoy ads (e.g., SuperBowl ads, or fashion magazines), but in science and cultural fields, that’s rarely the case. They best you can hope for is that your ads are benign.
This article examines the ad business on a broad level, and looks closely at how to use or launch an ad network. (more…)
Blogging is an increasingly important way for the public to learn about science and culture. Bloggers fill in the information gaps, as traditional publishers slash jobs for science and arts journalists. More important, for good or bad, bloggers remove the gatekeepers (editors, press officers) which previously stood between experts and the public.
Blog networks are collaborative blogs. They give readers an interesting destination, like a newsmagazine, with more content than blogs with just one or a few authors can usually offer. For bloggers, joining a blog network provides more visibility and respect, and allows busy bloggers who can only blog occasionally to build an audience. There are blog networks in most fields. Here’s a snapshot of (most of) the major blog networks in science and culture:
Blog networks provide readers an interesting place to read a variety of interesting articles, or other media. They can be win-win for everyone. Technically, they are relatively easy to make with the current generation of blog authoring software. It’s the human side that takes time and work. Here’s an example of how not to go about recruiting contributors for a blog network.