Tag: focus group

Make sure your investments on web sites, apps or new real-life programs don’t fail by conducting usability and user experience testing.

“Usability testing differs from focus groups in that it involves the observation of participants as they actually use the product,” said Ian David Moss, a development consultant who works in the Arts. “They key feature of usability testing that makes it different from most other kinds of feedback-gathering methods is that it is based on direct observation rather than self-reporting….So, rather than have people sit around a room and talk about (for example) how they might react to a new feature or what challenges they face in their daily work, you have people sitting in front of a computer and trying to navigate a website’s capabilities while staff members look over their shoulders and take notes.” (more…)