Community Embraces New Word Game at Mid-Year Play Day This past Sunday, families at Takoma Park’s Seventh Annual Mid-Year Play Day had the opportunity to experience OtherWordly for the first time. Our educational language game drew curious children and parents to our table throughout the afternoon. Words in Space Several children gathered around our iPads […]
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If you put information online, getting traffic is always a challenge. Web traffic may come from “organic” search results, from blogs, from Twitter & Facebook, from bookmark sites, etc. (And if you are a nonprofit, via free AdWords via a Google Grant.) There are many resources online about “search engine optimization.” But don’t confuse the approach for education with that needed for commerce. According to a search engine hacker Mark Stevens, interviewed recently by the New York Times:
“I think we need to make a distinction between two different kinds of searches — informational and commercial,” he said. “If you search ‘cancer,’ that’s an informational search and on those, Google is amazing. But in commercial searches, Google’s results are really polluted. My own personal experience says that the guy with the biggest S.E.O. budget always ranks the highest.”