There are gender wars, and then there are casualties. It wasn’t until 2011 that the behemoth toymaker LEGO acknowledged girls’ desire to build with bricks, even though the company had long before made a seemingly effortless pivot to co-branding, video games, and major motion pictures. So it’s little wonder that girls face all-too-real obstacles when […]
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If you put information online, getting traffic is always a challenge. Web traffic may come from “organic” search results, from blogs, from Twitter & Facebook, from bookmark sites, etc. (And if you are a nonprofit, via free AdWords via a Google Grant.) There are many resources online about “search engine optimization.” But don’t confuse the approach for education with that needed for commerce. According to a search engine hacker Mark Stevens, interviewed recently by the New York Times:
“I think we need to make a distinction between two different kinds of searches — informational and commercial,” he said. “If you search ‘cancer,’ that’s an informational search and on those, Google is amazing. But in commercial searches, Google’s results are really polluted. My own personal experience says that the guy with the biggest S.E.O. budget always ranks the highest.”