There are gender wars, and then there are casualties. It wasn’t until 2011 that the behemoth toymaker LEGO acknowledged girls’ desire to build with bricks, even though the company had long before made a seemingly effortless pivot to co-branding, video games, and major motion pictures. So it’s little wonder that girls face all-too-real obstacles when […]
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Drones, spy robots, Mach 6 warplanes, new energy sources, and climate monitoring are just a few of the new technologies being developed by the U.S. military to fight the wars of the future. These technologies depend on cutting edge scientific knowledge, and are fantastic ways to get the military-oriented public (nearly 30 million Americans) excited about science and appreciative of the applications of scientific research.
The largest science outreach program telling the public about military-related science is a popular blog, Armed with Science, which features podcasts and short articles by scientists and other staff in various military departments. (more…)
Today, Nancy Proctor, the head of mobile strategy and initiatives for the Smithsonian Institution, gave an online talk about Smithsonian’s mobile strategy.
Here are key points and comments Nancy shared about developing mobile products… (more…)
On Twitter, almost no one hears you. Or at least that’s the case for 99.95% of Twitter users whose Tweets evaporate into the aether, scrolling off the feed, leaving scarcely a trace.
According to statistics released last week by Twitter, users now send a billion Tweets a week (up nearly 3x from 350M a year ago). But most of those Tweets get little attention, reports a new study, to be presented next week at a web conference in India. The study found that attention is highly concentrated among a very narrow slice of Twitter users. Read on for more about the findings…
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Author: Patrick Parnaby Selecting a reporting method that will improve the odds for implementation is critical. When developing your evaluation presentation, think about the needs of your stakeholders. Problem You have completed your evaluation and have compiled your results. Now you need to inform your stakeholders of your conclusions while increasing the chances that your
Analyzing data can help you refine your web site to reach your target audience. Web analysis gives you an inside view of the activites of your users. Problem It’s difficult to gauge your site’s effectiveness because you don’t know who is visiting the site or which pages they are visiting. Solution Utilize software to analyze