Community Embraces New Word Game at Mid-Year Play Day This past Sunday, families at Takoma Park’s Seventh Annual Mid-Year Play Day had the opportunity to experience OtherWordly for the first time. Our educational language game drew curious children and parents to our table throughout the afternoon. Words in Space Several children gathered around our iPads […]
Read moreTag: public relations
Wikipedia, the free, online encyclopedia that “anyone can edit,” is a useful way to deliver scientific and cultural knowledge to the public. Wikipedia is the 5th most visited web site, with 400–450 million unique visitors per month.
It’s not “merely a larger audience, but a different audience,” says Sara Snyder, webmaster for the Smithsonian Institution’s Archives of American Art, who has recently started to use Wikipedia more. She says, “Our main website is geared towards an academic-minded or university-level student, researcher, curator, or professional art historian. Yet we have information and collections that may inform or appeal to a broader set of folks, such as younger students and art enthusiasts. Wikipedia is a platform for trying to start serving those researchers too, without overhauling the current way we do business or our existing website.” (more…)
The term “strategic communications” has become popular over the last two decades. It means infusing communications efforts with an agenda and a master plan. Typically, that master plan involves promoting the brand of an organization, urging people to do specific actions, or advocating particular legislation.
It can refer to both a process, and to a specific job title.